Our visual identity is more than just a logo; it is a bridge between the legendary past and the technological future of the Upano Valley. We designed this geometric butterfly to capture the essence of Shimpis and Logroño de los Caballeros through four fundamental pillars:

• Nature and Metamorphosis: It represents the vast biodiversity of the Ecuadorian Amazon and the transformation of our understanding of this land: from a colonial myth to an unprecedented archaeological reality.

• Lidar Geometry: The low-poly style pays tribute to Lidar technology, whose laser measurements have revealed over 6,000 ancestral mounds beneath the jungle. Each triangle is a structure; each line is a connection of this lost civilization.

• Colors of the Territory: The greens of the canopy, the blues of the Upano River and its cave systems, and the orange that evokes both the Amazonian sun and the mythical gold of ancient Logroño de los Caballeros.

• Human Legacy: The symmetry and manual cuts of the figure reflect the geometric patterns of Shuar art, the eternal guardians of this rainforest.